Donald Trump is no stranger to PR and his latest book extends his brand even more. I've wanted to read one of his books for a while especially after watching The Apprentice and reading his blog. Titled appropriately, Think Big and Kick Ass (In Business and Life), Donald teamed up with Bill Zanker from The Learning Annex.
The book is a simple read and at times a little too simple but that's the point. Sure Donald had a head start in the business with his father's real estate ventures but it was his determination and drive that made him break into Manhattan and now around the world. He lays out some basic principles to use as a road map and of course thinking big is central to his attitude and focus.
Many themes from the book resonate with me both in my career and in my personal life. The book is broken into chapters authored first by Donald and then by Bill. Some of the best selections talk about the importance of passion, creating your own luck through hard work, maintaining momentum and always keeping your eye on the ball. Both Trump and Zanker tell great stories of success along with lessons learned through failure along the way. Some quotes I liked:
"Plug into your own electricity, it might flow better through another socket" - Trump
"To keep the momentum growing you must continually challenge yourself" - Trump
"Every day has a new possibility. Every day you can improve yourself and grow. Every day you can take yourself to a new level. Grab something with momentum that you can be passionate about. Keep working on it and amazing things will happen." - Zanker
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