Ever heard of Harry Beckwith? Many have, a few have not. I am glad to know him now after reading one of his great books. Harry has written a number of excellent ones on sales, branding and leadership. His experiences in sales and marketing translate into some of the most basic teachings it's a wonder why more professional sales people don't look at their career as it's own company or as the CEO running that company.
Titled, You, Inc.: The Art of Selling Yourself was written in '07 along with his wife Christine who is a cancer survivor, speaker and accomplished author on her own. They also run a branding and marketing firm called Beckwith Partners.
You Inc.
is a collection of stories and lessons that should be one of those
standard reference books for anyone's sales library. It's full of
honest teachings, a little humor and lots of practical advice every
business person should commit to memory.
A lot of successful authors have preached the core of this book before.
Tom Peters coined Brand You. Peter Drucker said "each of us is a CEO".
Your manager surely has said, "you run your own business".
SSIA, You Inc!
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