What kind of ingredients go into building success with dynamic/variable marketing? It takes a combination of things but more importantly YOUR DESIRE to transform your business + THE understanding it takes time, patience and practice.
- 1 customer who get's your vision
- 1 marketing campaign
- 1 database w/accurate information
- 1 collection of graphics (used in conjunction with your database logic, if necessary)
- Good design
- Strong call to action; captivate your audience, say something RELEVANT
- Variable Software - may already exist on your DFE (digital front end Rip) or could be a minimal investment in a desktop or server based solution
- 1 Digital Printer/Press - preferably 4 color
- Great distribution system - messenger, shipping dept or direct mail service
Lastly......the ability to track responses and show ROI results to your client.
